When the actors guild turned down the “last, best, and final” contract offer from the studios on Monday that would end the five-month Hollywood strike, it specifically cited AI as the major sticking point.
The studios proposed that actors making above the union minimum wage for a television show or movie could have their likeness scanned and used in future productions. The actors guild wants language that would require performers to give consent, be paid if their AI likeness is used, and provide protections to performers who have died that their image won’t be used without approval from their estates, according to the Hollywood Reporter.
