Holly Willoughby's reunion with a former BBC co-star sparked concerns from viewers at home over 'dangerous' advice given during the segment.
Holly took an extended break from the ITV daytime show at the start of 2022, to film BBC challenge series Freeze the Fear, with extreme athlete Wim Hoff, the man who is famous for withstand low temperatures and held a Guinness World Record for swimming under ice. The programme aired on BBC One last summer and, months later, Wim appeared via video link on Monday's This Morning, to join Holly and co-host Dermot O'Leary.
Wim joined the presenters live from a bath of freezing cold water as he tried to get ITV viewers to follow his lead, by highlighting some of the health benefits of bathing in sub zero temperatures, describing it as "cardiovascular fitness."
