Dancing on Ice fans were quick to comment on Holly Willoughby's dress on Sunday evening as she wowed in yet another look.
The mother-of-three opted for a bubblegum pink gown for the latest episode of the ITV show - and gave her fans a sneak peek of her look on Instagram before taking to the ice.
Holly's first snap was a full-length picture and showed her backstage and posing up a storm.
The 41-year-old TV presenter captioned it: "It’s props week tonight on @dancingonice … always a tricky one for our skaters… also our very own @otimabuse dances for us and from watching rehearsals you are in for something special! See you on @itv at 6:30… Dress by @sassiholford jewellery by @hancocks_london."
The second snap was a close up shot of Holly's face so that she could show off her immaculate make-up in all it's glory.
However, once Dancing on Ice began at 6:30pm and Holly was stood beside Phillip Schofield, viewers were torn over her latest dress.
"Oh wow Holly looks like a Barbie doll but I love the look #DancingOnIce," one person said.
Another tweeted: "Holly in bright pink tonight, she always look nice, but not keen on pink lol #dancingonice."
A third viewer asked: "What the hell is Holly wearing? #DancingOnIce," while someone else added: "Holly giving it Lady Penelope vibes #dancingonice."
One unimpressed viewer tweeted: "I’ve said it before but in my opinion Holly Willoughby dresses totally wrongly for #dancingonice - a tunic style dress as opposed to a ball gown would be more appropriate!"
During tonight's episode, Holly admitted that she's never watched any couple perform the dreaded headbanger on the ice.
Stef Reid successfully completed the tricky move during props week - but Holly wasn't watching her either.
The 37-year-old paralympian revealed that her professional skating partner Andy Buchanan held onto her prosthetic leg during the move.
Dancing on Ice continues Sundays on ITV and ITV Hub.
