This Morning viewers are convinced that Holly Willoughby swore live on-air after Philip Schofield scared her.
The 41-year-old covered her face and muffled what some fans think was the f-word, after Phil played a practical joke on her in the unexpected blunder.
As Phil, 60, introduced their next segment interviewing the cast of a new horror movie, Knock at the Cabin, he tried to scare his co-host by breaking from the auto cue mid-way through reading it.
