Holly Willoughby's now-infamous 'Are you OK?' speech sparked raised eyebrows when she made her big return to This Morning on Monday.
The presenter, 42, finally made her comeback after a two-week holiday and addressed Phillip Schofield's swift departure from the show and ITV - and comedian David Baddiel didn't hold back.
In a scathing tweet, he wrote: "When Holly Willoughby said ‘Firstly, are you OK?’ I genuinely thought she was talking to someone behind camera, before realising that of course she was talking to us, the great British deeply-traumatised by everything's that happened on an ITV morning show public.” (sic)