Holly Willoughby has been providing good vibes and spiritual advice on her wellness and lifestyle website, Wylde Moon.
The This Morning presenter, 41, founded the brand in September 2021 and has been selling jewellery, crystals, diffusers, perfumes and a £65 tomato leaf candle.
Just like Goop, which was founded by Gwyneth Paltrow, it provides fans with beauty, fitness and spiritual recommendations.