The best swimsuit brands deliver designs that make you feel fabulous, confident and comfortable all at the same time and this is no easy thing to achieve. This is why shopping for swimwear can be such a daunting prospect.
Timeless designs and neutral colours are my personal pick as they maximise the versatility of a bikini or swimsuit, meaning you can get a lot more wear out of them with different beachy outfits and cover-ups. It doesn’t come much more classic than a black bikini and Holly Willoughby just wore one with a subtle difference.
