Freeze The Fear has been dubbed the BBC's answer to I'm A Celebrity as the show made its debut tonight.
Freeze the Fear with Wim Hof is a brand new reality show, hosted by Holly Willoughby and Lee Mack, as a number of famous faces are joined by the adventurer and motivational speaker in a bid to get over their fears.
The eight celebs - Alfie Boe, Chelcee Grimes, Owain Wyn Evans, Dianne Buswell, Tamzin Outhwaite, Patrice Evra, Gabby Logan, and Professor Green - were transported to a unique environment, where their first task was to jump into an icy lake.
