Holly Willoughby is set to rival Gwyneth Paltrow as the television star launches her own raunchy sex guide.
The presenter who often appears on This Morning has previously challenged Gwyneth's lifestyle brand Goop when she launched her own collection of crystals and candles earlier this year.
Now, the 41-year-old has gone one step further and is vowing to help women who are struggling in the bedroom with some rather raunchy advice.