Kim Woodburn has blasted 'nemesis' Holly Willoughby as a "two-faced horror" in yet another brutal rant at the This Morning star.
The former CBB star, 81, hasn't held back in slamming Holly, 42 and her former friend Phillip Schofield, 61, after he quit ITV before admitting to lying about his affair with a young runner on the show.
Holly returned to the programme yesterday in which she assured fans This Morning was a family, adding she felt 'let down' and 'shaken' after Phil's confession.
However, when asked whether she thought the Wylde Moon guru was genuine, Kim replied: “Absolutely not, she’s one little b****.
“Why did she have to mention that he told lies? It’s been done and said, he’s lost his job.
“Why is she rubbing it in? She should be fired.”
When asked on GB News why she had such a problem with Holly, the Celebrity Big Brother star continued: “Look, I’ve worked with Holly, I’ve been on the sofa with them three or four times.
"I never liked the way she behaved and I never liked the way she opted out of everything – I couldn’t stand it.”
Holly's statement, which kicked off by asking viewers if they were ok, has divided fans.
Some believe she did the best she could under the circumstances, however others felt the speech wasn't genuine.
Several viewers pointed out the statement had similarities with a speech given by Jennifer Aniston's character Alex Levy in the opening episode of The Morning Show.
The first season focusses on Alex as she handles the fallout from her co-anchor's sexual harassment scandal.
She begins her speech by telling herself "stay strong" while Holly's opening gambit was: "right, deep breath".
"Firstly, are you OK?" the presenter continued yesterday. "I hope so. It feels very strange sitting here without Phil and I imagine you might be feeling a lot like I have - shaken, troubled, let down, worried for the wellbeing of people on all sides of what's been going on, and full of questions."
In The Morning Show speech Alex checks in on viewers with notable similarity, saying: "And to you at home, I understand how you must be feeling because I and the whole team here are feeling the same way."
Holly returned to Instagram today for the first time since Phil quit the show.
Posing in a floral frock ahead of the programme, it seemed to be business as usual for the wellness advocate, who has fronted This Morning since 2009.