Holly Willoughby has divided fans as she shared a sweet throwback photo from the eighties with her lookalike sister. The This Morning host shared the festive image with her millions of followers as she launched a brand new product into her Wylde Moon boutique.
Wylde Moon is Holly's lifestyle website which she launched last year which explores topics from "beauty and fashion to energy and healing" but also features its own boutique where Holly has launched perfumes, candles, diffusers, and even a sparkling 12-piece jewellery collection alongside Kirstie Le Marque.
And it's already time for another product to drop into her online shop. Making the big reveal, Holly shared the photo of herself and her older sister, Kelly, from 1985. It showed the siblings donning matching white dresses with identical brunette locks as they made their way into a box while surrounded by Christmas decorations and presents.
READ MORE: Holly Willoughby enjoys cute girls' night out with ITV This Morning co-star
"It’s chriiiiiistmaaaaas!!!! (Nearly)," the 41-year-old started her post to her eight million followers. She went on: "Nothing takes you back in time quite like a smell does, and these new @wyldemoon wax melts bring me straight back to the Christmas tree in 1985 with my sister Kelly... yep that really is us…
"The smell of fresh pine, clove-studded oranges… gorgeous! I hope you love these as much as I do. #ad #ownbrand Shop over at the @wyldemoon boutique… I’ll put a link on my stories."
Kelly, who is managing director of Wylde Moon, was quick to reply to her little sister's post, writing: "Oh to go back to the arrival of that My Little Pony Castle." And fans were also sharing in their nostalgia.
@oscars_house_south_lakes said: "I spy a My Little Pony Show Stable in the bottom left hand corner. I had one and I loved it." @clevedon_house wrote: "This picture will literally transport so many people back to Christmas mornings doing exactly that. Smelling those same smells. I can’t wait to order mine and feel the nostalgia! I used to love our white Christmas tree."
@kellywhiteart commented: "Such a beautiful photo." @mrs_harvey_ posted: "This is very very clever. Whoever is on your marketing team deserves a big fat bonus because this, does exactly what it is supposed to!!! The nostalgia is real. Roll on Christmas." @steelresinbylizzie added: "Oh my god it's lovely , takes me back , although older than you, was 15 in 85 , I got my first radio cassette player which could also record radio , thought it was fab! , but me and my twin sister arguing because we had different colours and both wanted the silver! Definitely will be having some of these .. loving the ideas .. takes me back."
But others weren't so convinced. @dcfcrobbo wrote: "Noooo not had Halloween or Bonfire night yet." @darrenkerins1 said: "Wrong wrong wrong. No. It’s not even November. Shops are still selling summer wear, why does it come earlier every year. Can we not just enjoy October then Halloween and then look forward to December." @mattwainwrightmagic added: "It’s October (actually)."
Earlier this week, Holly posed with her rarely-seen lookalike sister Kelly at the Pride of Britain Awards. The glam siblings smiled side-by-side in a snap posted by the Dancing On Ice host on her Instagram as she shared her love for her older sibling. Holly was on sparkling form in a pink floral tulle dress. Her sweeping asymmetrical floor-length gown was adorned with a giant bow on the shoulder.
The mum-of-three swept her blonde locks back for the awards, which celebrate the achievements of remarkable people in one of the most emotional nights of the year. And Kelly looked equally glamorous in a black square-neck gown with flared sleeves for the heart-warming event at Grosvenor House, London.
Taking to Instagram Holly penned: "By my side… always and for tonight’s @prideofbritain awards…" She added: "@ladywilloughby wearing @coastfashion and looking [fire emoji]… love you Kel #sisters #prideofbritain."
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