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Daily Record
Daily Record
Lifestyle
Bethan Shufflebotham & Lucy Farrell

Holly Willoughby fans love host's £298 dress but find near identical £95 'dupe'

Fans of Holly Willoughby know she is one of the biggest fashion influences, regularly sporting trendy outfits while hosting This Morning.

Her daily style posts on social media often leave shoppers rushing to get their hands on the look, even though some come with hefty price tags. For instance, one ensemble that has been recently hailed by Holly's fans costs £298.

Last week, Willoughby presented the daily talk show while sporting a blue and white dress by Reformation. Luckily, if you want the look but don't want to fork out the cash, shoppers have found a similar garment that costs £100 and it's "so flattering".

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