Holly Willoughby has been accused of being "greedy" by her fans for flogging a necklace for £450.
The This Morning host, 4O, advertised the jewellery as part of her Wylde Moon collection, but her followers baulked when they saw the hefty price tag.
The mum-of-three took to Instagram with a stylish video in which she appears from behind two golden doors sporting a black evening gown and elegant pendant.