This Morning gave viewers a fright for all the wrong reasons during its Halloween special as host Holly Willoughby accidentally swore live on air.
The ITV presenter and co-host Phillip Schofield wowed viewers as they presented the show dressed up as members of the Addams Family, with Holly as Wednesday Addams and Phillip as Uncle Fester. The pair were taking part in a Guess the Gadget challenge when Holly was left red-faced after committing the blunder.
While holding a mystery object in her hands attempting to guess its purpose, Holly dropped it on the table - and "oh s***" slipped out before the mortified presenter soon realised what she had said and clapped a hand over her mouth, The Mirror reports. "Sorry, sorry, sorry, sorry, I might have just - something might have just slipped out, I'm so sorry," she said quickly.
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Phillip quickly stepped in to issue an apology on his co-host's behalf, pulling a shocked face at Holly before turning to look into the camera. "I am so sorry, I think that Holly Willoughby might have just sworn, and for that I can only apologise," he said, as Holly could be heard apologising profusely off-camera.
"She will, after the show, be hanging in the car park with Matthew Wright," Phillip added, referencing an incident earlier in the show in which guest Matthew apparently also swore live on air. According to the presenter, Matthew said something he shouldn't have during an interview - although some viewers debated that he had been misheard.
Giggling with Phillip after her swearing blunder, Holly added: "It wasn't Holly, it was Wednesday." Gadget presenter Steve Wilson, who was dressed up as Gomez Addams, joked: "I raised you better than that!"
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