Domino' s Pizza wanted a slice of the action as the drama around the debunked claims Holly Willoughby and Phillip Schofield queue jumped to see the Queen, continues.
There was fury last week when a photo appeared to show the This Morning hosts in a fast track lane to pay their respects to the Queen at Westminster Palace, but ITV later clarified the pair were filming a segment for the show, and not 'skipping the queue' in a personal capacity.
In today's programme, the first since the outrage, Holly, 41, denied allegations that she and Phil had 'VIP access' as she explained to viewers they were there as accredited journalists and didn't take anyone's place.
However, viewers were left divided over how the saga had been addressed, with some demanding an apology, while others argued Holly and Phil have been unfairly singled out.
Now pizza company Domino's has even had their say, with the UK account tweeting: "Apologies to anyone waiting on their pizza, we've just received an order from Holly and Phil #ThisMorning."
So far the tweet, only posted at around 12.30pm, has received more than 46,000 likes and counting.
Apologies to anyone waiting on their pizza, we've just received an order from Holly and Phil #ThisMorning
— Domino's Pizza UK (@Dominos_UK) September 20, 2022
On Friday, there was outrage after it appeared that Holly and Phil, 61, had skipped a queue to see the Queen lying in state, which was further amped up by fellow celebs Susanna Reid and David Beckham waiting many hours in line with members of the public.
Amid demands for the pair to be sacked and vicious trolling, This Morning issued a statement on Sunday, which explained they had not jumped the line.
The statement read: "Hello everyone, we would like to clarify something.
"We asked Phillip and Holly to be part of a film for this Tuesday’s programme.
“They did not jump the queue, have VIP access or file past the Queen lying in state – but instead were there in a professional capacity as part of the world’s media to report on the event.”
Speaking today's episode of This Morning, Holly said: "Like hundreds of accredited broadcasters and journalists we were given official permission to access the hall. It was strictly for the purpose of reporting on the event for millions of people in the UK who have not been able to visit Westminster in person.
"The rules were that we would be quickly escorted around the edges to a platform at the back.
"In contrast, those paying respect walked along a carpeted area beside the coffin and were given time to pause.
She added: "None of the broadcasters and journalists there took anyone’s place in the queue and no one filed past the Queen. We of course respected those rules. However, we realise that it may have looked like something else, and therefore totally understand the reaction. Please know that we would never jump a queue."
This Morning aired Holly and Phil's lying in state segment today, after show bosses were torn whether to do so or not.
An ITV source told the Mirror: "Everyone feels for Holly and Phil as they were just doing their job as working media but the whole thing has turned into a Twitter storm - bosses are even unsure whether to run it or not."