Officials in Sorrento have made it illegal for people to walk around topless or in bikinis.
People who are found to be in breach of the new rules in the Italian hotspot face being hit with a fine of up to €500 (around £425).
Fines will only apply to those who fail to cover up when they are walking around the shops or heading to a restaurant.
The Mirror reports that the rules will not apply if you are sitting poolside or hanging out at a beach club.
Sorrento’s mayor Massimo Coppola claimed that locals feel ‘discomfort and unease’ when they see people dressed down around the streets.
He added that those walking around in bikinis or topless were "seen by the majority of people as contrary to decorum and to the decency that characterises civilised cohabitation”.
Sorrento isn't the only holiday destination to be cracking down on swimwear.
In Barcelona and Majorca, people can only wear bikinis on the beach, with fines up to £260 in Barcelona, and up to £500 in Majorca for those who don't abide by the regulations. Like Sorrento, this also applies to men walking around topless.
Majorca's most popular party resorts are also being warned they won't be allowed in if wearing football shirts or glow-in-the-dark hat, in a crackdown against "drunken tourism”.
A group of restaurants in the resort have clubbed together to impose a new dress code which all tourists will have to follow or they will be refused access.
The clothing banned includes tank tops without straps, swimming trunks, swimsuits, any accessories purchased from street vendors, such as gold chains or glow-in-the-dark hats, and football strips.
The ban applies to 11 restaurants, all associated with the Palma Beach brand.
Don't miss the latest news from around Scotland and beyond - Sign up to our daily newsletter here.
