WALTHAM, Mass. — A new study by Constant Contact reveals that the holiday season is more important to small businesses than most shoppers realize. The study found that the last quarter of the year accounts for at least 25% of annual revenue for small businesses, making it a critical time for them.
Constant Contact, a digital marketing and automation platform, has helped millions of small businesses and nonprofits worldwide. The company recently released a special holiday series of its Small Business Now Report, which found that the last quarter of the year is pivotal for small businesses financially. The study also evaluated the importance of consumer holiday spending and the strategies used by small businesses to maximize sales.
