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The Guardian - UK
The Guardian - UK
Travel
Rupert Jones and agencies

Holiday firms reporting surge in demand for long-haul breaks

Thailand Kuoni Thomas Cook Vietnam
Sandy beach with tropical coconut palm trees along the sea
Sunset in Phuket, Thailand. The popularity of shows such as The White Lotus, whose current season is set in Thailand, has fuelled fresh interest in the country. Photograph: Bento Fotography/Getty Images

Holiday companies are reporting a surge in demand for long-haul breaks amid claims that the likes of Thailand and Vietnam are now often “more cost-effective” than visiting traditional European favourites.

On Tuesday, the travel brand Kuoni said long-haul bookings for the year ahead were 14% higher than at the same point in 2024.

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