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T3
T3
Technology
Matt Kollat

Hoka reimagines its carbon race shoes with John Elliott for life beyond race day

Hoka Elliott
HOKA x John Elliott Rocket X 3.

Hoka is leaning further into the performance-meets-lifestyle space with the announcement of its first collaboration with California streetwear label John Elliott.

The partnership reimagines the brand’s Rocket X 3, blending race-day tech with a pared-back aesthetic rooted in Elliott’s signature design language.

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