Bitcoin is skidding and sinking fast. After falling below $100,000 on 13 November 2025, the price dropped below $90,000 on the 18th. As the poster child of cryptocurrencies, Bitcoin is in freefall, leaving many holders clutching their assets in hope. Yet, Michael Saylor's company is buying more BTC, not panic selling.
Strategy Incorporated, Saylor's analytics software and Bitcoin treasury company, is accumulating Bitcoin contrary to the typical investor's reaction to falling prices. The billionaire is a 'HODLer'—a term for those who 'Hold On for Dear Life'—a strategy where investors cling to their crypto despite market volatility.
