Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Daniel John

No, Rolex didn't design this smartphone

Realme 12 Pro.

Not many brands can claim to be synonymous with luxury, but the likes of Rolls-Royce and Rolex are among the lucky few. Another 'R' that arguably isn't quite so grand is smartphone manufacturer Realme – but that could have changed if a purported image of a Rolex-Realme collab had turned out to be real.

Apparently marking the luxury watchmaker's first foray into smartphone design (could a smartwatch be next? We won't hold our breath), the "Realme 12 Pro Series x Rolex" recently went viral on Twitter (sorry, X), thanks to a realistic looking ad (below) that appears to have fooled several news outlets. But while the leaked phone design is real, the Rolex connection isn't. And to be honest, we're relieved. (For a genuinely classy design, check out the best iPhone 15 Pro deals available now.)

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.