Hitachi has unveiled a new visual identity that places digital at its core, representing the brand's future-proof evolution. Celebrating its development in the world of technology under the new brand ethos "True One Hitachi," the new brand design reflects Hitachi's commitment to innovation, bringing all its businesses under one strengthened identity.
As with the best rebrands, Hitachi's new visual identity expertly balances heritage with modern momentum to create a dynamic brand evolution. With a refreshed logo, slick new typography and dynamic graphics, Hitachi's new look is its first visual revamp in 25 years, ushering in an authoritative new era.
