Cairncross of Perth, which has traded in the city since 1869, is set to close at the end of July, with the loss of seven jobs.
Purchased by its current owner, Flora Rennie, in 1988, the shop built on its heritage for high-end jewellery and watches, earning a distinct place in the market as the only jeweller to hold a licence to sell Scottish freshwater pearls.
Rennie put the company up for sale in anticipation of her retirement, but with no buyer coming forward, she has decided to go ahead with her retirement, leading to the closure of the shop.