Some Nottingham Forest fans might say it is a priceless piece of club history, but everything does indeed have a price.
43 years after the Reds lifted the European Cup for the first time, Larry Lloyd's jersey from the game has been put up for sale. And it will set you back a pretty penny.
The match worn top (pictured above) has been listed on eBay for the princely sum of £29,999.99 by historicfootballshirtsltd. For many Forest fans that would represent an entire year's salary.