Hisense has revealed a brand new TV ahead of IFA 2024 and, in a shocking twist, it isn't a new Mini LED set. In fact, Hisense is taking another stab at OLED, with the A85N replacing the A85K within the company's current TV roster.
While it isn't usually a surprise to see a TV manufacturer launch a new OLED TV, this is a noteworthy case, as Hisense has championed Mini LED as the superior TV technology, to the extent that it was a founding member of the QLED alliance alongside Samsung and TCL back in 2017. This alliance was formed to strengthen the position of Quantum Dot LCD TVs against the rising popularity of OLED, and although Mini LED has become a more popular alternative nowadays, the premise of championing backlit LCD TVs over OLED TVs still rings true with Hisense's current strategy.
