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Guitar World

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Jonathan Horsley

“His dedication to Gibson’s quality and legacy is beyond reproach”: 5 ways Cesar Gueikian transformed Gibson – and proved to be a very different kind of guitar CEO

Cesar Gueikian Gibson USA Adam Jones Nashville Custom Shop Phil Barker Future Guitarist Slash

Cesar Gueikian poses with a Gibson Explorer in front of a wall of Gibson guitars.

Last week, Cesar Gueikian announced he would be stepping down from his role as Gibson CEO.

He certainly made his mark at the firm. When it comes time to write the 21st-century history of the Nashville-based gear giant, there will be a Before Cesar and After Cesar. His appointment as CEO in 2023 was a pivotal moment for the company.

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