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Rob Laing

"His dedication to Gibson’s quality and legacy is beyond reproach" – players pay tribute as Cesar Gueikian officially announced as President and CEO of Gibson Brands

Cesar Gueikian

It's not a surprise but it is now official; Cesar Gueikian has been named as Gibson President and CEO following an interim period after the departure of former Chief Operating Officer James 'JC' Curleigh.

"I’m humbled and honored to have been confirmed as Gibson President & CEO," Gueikian said in a post on his Instagram. "I’m grateful for our board, team, fans, family and artists, who have supported me to merge my biggest passion with my business background.

"My responsibility is not only as leader of our Gibson global team," he added, "but also as an ambassador for all the passionate people, fans, and artists, around the world, who love music and the guitar as much as I and all of us at Gibson do."

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