Justin McLeod was just a young Harvard Business School student when he came up with the idea for a dating app that’s designed to be deleted—or Hinge, as we now know it. Today, it’s the second most downloaded dating app in English-speaking markets, behind only Tinder. In 2023, more than 14 million people signed up to find their perfect match on Hinge, according to the company.
But in 2011, the fresh-faced 20-something entrepreneur was so desperate for people to sign up to his app that he even bribed them with chocolate.
