Hindustan Unilever Limited (HUL) on Tuesday inaugurated the Unilever Fragrance Hub in Mumbai, marking the third global hub under its overall €100 million programme to advance in-house, digitally enabled fragrance creation capabilities.
The fragrance hub, set up at the IIT Bombay campus, is set to combine consumer insight, advanced science and AI to accelerate innovation, enhance product experience, and support premiumisation across categories, HUL said in a regulatory filing.