Marketing and copywriting can be a tricky art to master, but sometimes the most effective campaigns are the ones that catch us off guard. There's no formula for creating the best billboard advertising, but somehow PETA's latest ad has created a TikTok storm. By embracing the absurd, the hilarious ad is proof that sometimes you don't need to overthink your copy.
The viral billboard ad (which is affectionately referred to as "Just spay me Denise") imagines a conversation between a dog and her owner. It aims to show that we humans overcomplicate our relationship with our pets, applying inappropriate emotions to their humble doggy existence. Advocating for a no-nonsense spay or neuter approach, the billboard's brilliantly blunt response has inadvertently become the interest new favourite phrase.
