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Creative Bloq

Technology

Natalie Fear

Hilarious new TikTok advertising trend is peak Gen Z

TikTok Nissan Houston

Central Houston Nissan TikTok trend.

TikTok can be an oppressive landscape of Gen Z brain rot, but once in a blue moon, something rises from the sludge to reinstate my faith in humanity. The most recent example? A car dealership in Houston.

Against all odds, the team at Central Houston Nissan have become the kings of TikTok marketing, demonstrating a perfect blend of weird Gen Z humour and meme-able charisma. There's much to learn from these unlikely stars, so strap in – you're in for a masterclass. (Check out our guide to the best TikTok cameras if you want to launch your own TikTok career.)

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