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The Independent UK
The Independent UK
National
Maya Oppenheim

‘Highly offensive’ advert calling food supplement for female horses ‘Slut Mix’ banned

PA Wire

An advert for a horse food supplement called “Slut Mix” has been banned after the advertising watchdog labelled the product’s name “sexist” and “highly offensive”.

The product for horses bills itself as being able to help a female horse, which is “constantly in and out of season, aggressive and temperamental”, as well as noting the name of the product “does attract a fair bit of attention”.

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