High Times has entered into a partnership with Ginger Commerce for direct-to-consumer (DTC) delivery. The partnership combines Ginger’s proprietary e-commerce software and brand-forward business model with High Time’s expansive delivery network throughout California.
Direct-to-consumer delivery in the cannabis industry has quickly grown into a dominating revenue channel for businesses. Some of California’s brands such as THC Design, Beezle and Tyson 2.0, are using the Ginger platform to enable their DTC service. With DTC, brands have unprecedented access and ownership of their customers' data, and receive significantly better margins than in the traditional retail environment, or on 3rd party marketplace delivery websites.
