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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

High and dry: inside the burgeoning trend of alcohol-free festivals

Imagine a festival where you feel healthier, more connected, at ease and joyful than when you arrived. Doesn’t sound like any festival I’ve ever been to, where you typically leave feeling hungover, dirty, irritable and full of regret — but that’s the promise of Into the Wild, one of the many sober festivals in the UK’s emerging alcohol-free party scene.

“It was a bit of an experiment,” says the Sussex-based festival’s founder Huw Williams, who set up Into The Wild (tickets from £150 for adults, available here) 10 years ago. “I’d run some festivals before but with bars and alcohol, so I thought I’d give it a go without, because it takes away a lot of hassle really.”

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