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Technology
Momo Tabari

Hey Apple, you’re basic — 3 ways the company is losing momentum

Hey Apple, you're basic

Apple is the leading technology brand when it comes to devices and gadgets of all kinds, spending years solidifying the MacBook, iPhone, iPad and Apple Watch as some of the most highly sought after pieces of tech out there. The company even has its own monitors, TV devices, desktop computers and an enormous suite of applications.

But have you ever looked at Apple’s line-up and wondered why it’s such a simple company? They utilize a very particular brand of slick minimalism that makes everything they create appear perfectly designed, yet they lack variety. 

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