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Fortune
Fortune
Christiaan Hetzner

Hertz helped turn Tesla into a trillion dollar mega-cap stock—now it's become collateral damage in Elon Musk’s price wars

Hertz CEO Stephen Scherr (Credit: F. Carter Smith—Bloomberg/Getty Images)

Rental agency Hertz is learning the hard way that Tesla cars didn’t quite turn out to be the appreciating assets Elon Musk famously predicted they would be. 

And it can blame his strategy of driving volume through price cuts for that—as indeed it did on Thursday.

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