
Thanks to the cobalt blue hue which defines all Hershesons hair products and tools, you can spot them a mile off in pictures, tutorials and in the wild at hairdressers.
After seeing the salon chain had launched a new tong, The Wand, earlier this summer, I quickly began to see flashes of its statement colour pop up all over my social feeds. Influencers raved about it, and it was clear it was fast becoming a cult piece of kit.