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RideApart
RideApart
Sport
Enrico Punsalang

Hero’s Ather Investment Is Booming While Its Zero Stake Has Fallen Off A Cliff

A few days ago, we looked at Hero MotoCorp’s rapidly shrinking investment in Zero Motorcycles. Hero had allowed its ownership stake to fall from 6.9 percent to just 0.8 percent after sitting out a funding round, while the remaining holding was written down by roughly 92 percent. It looked like Hero was stepping away financially while keeping Zero close enough to help develop premium electric motorcycles.

Now we have a useful comparison, and it makes the whole situation considerably more awkward for Zero. You see, Hero hasn’t lost interest in electric two-wheelers as a category, nor has it suddenly decided internal combustion is going to live forever through the power of positive thinking.

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