Back in July 2023, Hero MotoCorp and Harley-Davidson launched the Harley-Davidson X440 in India. Both the worldwide interest and the regional success were seemingly instantaneous. Pre-bookings filled up almost as quickly as the folks at Hero could snap their fingers, with eager customers happy to place deposits on their own Harley-Davidson X440s pretty much as soon as they could be delivered.
Even the inevitable price hikes after the attractive introduction pricing period wore off couldn't deter fans. Although Hero was clear from the start that it also had plans to develop a Hero-branded bike using the same TorqX engine that debuted in the Harley-Davidson X440, Harley fans made it clear that they wanted their bike.
