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Fortune
Fortune
Imani Racine

Hero Cosmetics CEO Found Inspiration In Korean Skincare

(Credit: Courtesy of Hero Cosmetics)

Usually, an acne emergency isn’t anything to be thankful for, but Ju Rhyu credits a few bad breakouts for her almost overnight business success.

The founder of Hero Cosmetics, the skincare brand that vows to be your savior in the wake of acne problems, describes her career path as definitely not being “straight and linear.” Rhyu recently told Fortune it wasn’t until she was recruited for a job in Seoul, South Korea, that she stumbled on the big business idea that would launch a skincare line focused on a positive approach to troublesome acne. 

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