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Fortune
Fortune
Eleanor Pringle

Hermès dynasty heir insists $10,000 bags aren’t expensive

Two women walk through Berlin, one carrying a Birkin bag (Credit: Jeremy Moeller—Getty Images)
  • Pierre-Alexis Dumas is a sixth-generation descendant in the luxury Hermès empire known for its Birkin and Kelly bags. He insists the handbags aren’t expensive, they’re just costly.

Forking out five figures for a handbag might seem an outrageous sum to many—but Hermès’s Pierre-Alexis Dumas insists there’s a difference between cost and expense.

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