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Fortune
Fortune
Sasha Rogelberg

Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its 'real customers': 'It doesn't make me feel in a good mood'

Axel Dumas, wearing a black suit, standing in front of a podium onstage (Credit: Vittorio Zunino Celotto—Getty Images)
  • There should be only one true place to buy a Birkin bag, according to Hermès CEO Axel Dumas. The chief executive told investors this week the luxury handbag’s secondhand marketplace was a “real cause for concern,” as many customers were purchasing the item just to resell it for exponentially higher than its retail price.

Hermès CEO Axel Dumas wants to make one thing clear: There’s only one Birkin bag and one place to get it.

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