When Harley-Davidson first debuted the LiveWire, I had two competing thoughts. From my initial test at the Brooklyn Formula E track event, it was fantastic. The bike rode great, had loads of power, its weight was well-hidden down low, and was genuinely fun to ride, albeit very briefly. There was also a moment on track when one of the engineers and I nearly crashed due to an FIA official stopping at the start/finish straight right out of the last blind turn, which we took at over 100mph...
The second thought was, "Why is this so freakin' expensive?" At $30,000+, it was one of the most expensive production motorcycles around. That, combined with the general hesitation of EV adoption, lackluster charging infrastructure, and pretty terrible range made the LiveWire a flop. Even after spinning the company off from the main Harley brand, and slashing its price, no one bought it. And no one continues to buy it, as the motorcycle remains on sale today.
