The recent Netflix "What We Watched" data was a fascinating insight into Netflix's most-watched movies and shows – but it also raised a really interesting question: why did Netflix cancel shows that were doing seriously big numbers?
If you look at the data you'll see that many cancelled shows were very popular. Take Shadow and Bone, for example: it was just outside the top 30 shows for the year worldwide, so it was a huge hit, and it racked up more viewing hours than Black Mirror, one of the jewels in Netflix's crown. Despite that, Netflix decided not to continue with it.
