Here's Why Needham Sees Apple's Brand Value Worth At $1T

• Needham analyst Laura Martin believes lifetime value (LTV) is the primary driver of upside value for Apple Inc (NASDAQ:AAPL) and that brand value is a leading indicator of LTV in a note titled "AAPL's Brand is Worth $1 Trillion."
• The latest two brand value studies show that Apple's brand is #1 and improving faster than many other consumer brands. The studies included Kantar's BrandZ's "Most Valuable Global Brands 2022" study and The 2022 Prophet Brand Relevance Index.
• Also Read: Data Is The New Oil? Not Yet! Saudi Aramco Surpasses Apple To Become Most Valuable Company
• Martin believes that AAPL's rising brand value leads to falling customer acquisition costs, churn levels, and increasing pricing power. Each adds to AAPL's LTV, convincing Martin to buy AAPL.
• Martin maintained Apple with a Buy rating and a price target of $170.
• Price Action: AAPL shares traded higher by 1.10% at $131.49 on the last check Friday.
• Image by Matias Cruz from Pixabay