Here we go again. It's rumored that Peloton, one of the most popular fitness brands in the world that has probably ever existed, is going to be acquired by Apple.
Deepwater Asset Management, a large investment company from Minneapolis, released its annual predictions back in January and, within them, said that the technology giant will acquire the beloved fitness brand. The company wrote that “Apple will look to bolster their workout segment in 2024 by adding fitness equipment to compliment the Watch and fitness tracking software. Peloton has a loyal subscriber base of about 3 million users that will add about $1.7 Billion to Apple’s subscription revenue, additionally, this fits well into Apple’s continued investment in health and wellness.”
