This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been demonstrated by the new looks for the likes of Amazon, Adobe and Walmart, which have embraced incremental changes and either left the logo alone or tweaked it slightly.
Recently at D&AD Festival, JKR's Lisa Smith and Tosh Hall debated just this subject in a fun, high-energy talk entitled Change Everything, Change Nothing.
