Here's what color experts actually think about the unexpected red theory – is it really as simple as it sounds?

Cabinet with red cupboard, bathroom with dark red wall panelling, kitchen with red shelving unit.

Earlier this year, the 'unexpected red' theory was realized by TikTok creator Taylor Simon, and to say its reach has gone far and wide would be putting it lightly. Taking the interior design world by storm, the unexpected red theory has firmly secured its place as a major home decor trend for 2024. 

In the unlikely case that you've not yet heard of the color-centric idea, the unexpected red theory is essentially the belief that adding a small amount of red to any interior space will always improve the way it looks. Sound simple? We thought so too, which is why we're delving deeper into this color trend.