I have a lot of issues with the current corporate power fight that's raging inside Harley-Davidson. From (newly) activist investors, to those same investors not being able to spell Harley-Davidson correctly in their grievances. But one thing I do tend to agree with them on is that the situation at LiveWire is very not good.
In Harley-Davidson's most recent financial statements, LiveWire has continued hemorrhaging money—something it's done since its inception. And as of April of this year, it's only sold 33 motorcycles in 2025. And even if you look back at LiveWire's entire motorcycle sales to date, they're still only in the few hundreds of bikes sold.
That, dear friends, is untenable.
