
Across America, a quiet but absurd divide plays out every day. Not in luxury malls, but in grocery aisles. Most people are hunting for deals at Walmart or Costco Wholesale, but those who are wealthy are shopping at upscale grocers that turn basic staples into status symbols.
For example, take the flashy Erewhon Market in Los Angeles. It made headlines for selling a single strawberry for $20 and helped turn the “Hailey Bieber Strawberry Glaze Skin Smoothie” into an influencer status symbol.